Tide is out to prove that “Sophisticated must be easy and easy must be sophisticated”. What does that mean exactly? Well, for one thing, you can machine wash your favorite fashions. And to show that you can even wash high fashion clothing, Tide Pods has partnered with designer Tracy Reese who will showcase two completely machine washable outfits in her upcoming Fall 2014 show in February—and you get to vote for which two outfits make the cut.
“As a designer, it is very important to me to create garments for real women, in fact it’s something I take a lot of pride in,” says Tracy Reese. “And real women do laundry, so it only made sense for me to extend that consideration to how they care for my pieces. As I learned more about Tide Pods and the comprehensive research and development that goes into ensuring their performance, I was inspired to rethink the idea of washable in my own designs. I have come to believe that just because a garment is made from washable fabrics doesn’t mean it has to sacrifice anything in terms of design.”
To vote, log onto Pinterest.com/Tide. The two outfits with the most repins using #washablefashion will be on the runway! You have until December 14 to pin.