When I was asked to take part in Feel More Better‘s Not Photo Shopped-Truth in Advertising Campaign, I immediately signed on. As someone who has worked at magazines and at teen magazine Seventeen in particular, I realize that it’s super important to show realistic images in advertising and in the pages of magazines and on blogs. Teens and women (me, too!) can fall prey to the need to look perfect.
For example, I still have trouble wearing a form fitting dress on a day when my stomach is not perfectly flat. That means a lot of my sexiest dresses stay hanging in the back of my closet because I think I need to have washboard abs to wear them. It helps me to see paparazzi shots of celebrities looking less than perfect, because it helps me realize I don’t have to be that way too. And cheers to celebrities who flaunt their less-than-size-0 bodies like Jennifer Lopez and Beyonce.
It’s even worse for teens. A few scary facts:
• 42 percent of girls in grades 1-3 want to be thinner
• 51 percent of 9-10 year old girls feel better about themselves when they’re dieting
• 53 percent of 13 year old girls are unhappy with their bodies; by the time they’re 17, 78 percent of them will be
To that end, Feel More Better is asking everyone to sign the Media and Public Health Act that would simply require a Truth in Advertising Label that simply state that the models shown have been altered.
While I don’t think you would ever look at me or even a photo of me and think I look Photoshopped, I do often take a minute to erase pimples and shine before I even post a photo to Facebook.
I also want to point out that I don’t think all retouching is bad. As an amateur photographer, I recognize that getting the lighting right so a particular color pops is a challenge. In the photo below, my ring finer is painted in the brightest neon pink you could find, but it doesn’t show up that way in the photo. If I had access to professional level photo retouching, I would have used it. After all, it helps the reader know exactly what she’s looking at.
Another benefit to the Feel More Better T-shirt collection is with each one purchased, Feel More Better gives a new book to an underprivileged girl. Check out the collection of T-shirts here.
Who knows? Maybe next time you see me I’ll be in that body-con dress no matter what kind of belly day I’m having!