Makeup on the Go with L’Oreal

Makeup on the Go with L’Oreal

If you’re in NYC between now and the end of the year, add a stop to Bryant Park to your must see list. No, not to see the holiday markets which open in a few weeks, but to head underground to the subway where you can try out the new L’Oréal Paris Intelligent Color Experience. The digital vending machine at the Bryant Park subway station helps you pick makeup to match your outfit!

The machine works by detecting the three most prominent colors in your outfit, gives you a choice of three colors that you can either “match” or “clash”,  then recommends L’Oréal Paris products. You can either purchase the products on the spot or have the suggestions emailed to you. Your makeup choices include a nail polish, eyeshadow quad and lip product or the new Voluminous Butterfly Mascara. The whole experience takes less than two minutes!

We love this idea and hope it spreads to airports!





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