To celebrate Earth Day, Kiehl’s has again asked celebs to design labels for one of its products, to raise money for an environmental charity. Jeff Koons, Pharrell Williams, pro-surfer Malia Jones and Julianne Moore participated this year to help Kiehl’s raise funds and awareness for the Rainforest Alliance, which is dedicated to sustaining biodiversity and ensuring sustainable livelihoods.
The product combines a high concentration of super-antioxidant organic Açaí berry from the Brazilian Amazon with Aloe Vera, Lavender and Rosemary Essential oils for an ultra-hyrdating mist which is perfect for plane rides.
Kiehl’s is donating 100% of net proceeds (amounting to $200,000) to the Rainforest Alliance. Available in April online and wherever Kiehl’s is sold.
See what Kiehl’s did last year for Earth Day.