How to Maintain Red Hair

How to Maintain Red Hair


Anyone who has colored her hair red (including me!) knows how hard it is to maintain that fresh from the salon brightness. Generally, my strategy is to wash my hair as infrequently as possible (ideally no more than once a week), but that isn’t always possible, especially when I’m working out a lot or vacationing at the beach.

Enter the new Pureology Reviving Red line. It is an oil-based hair car system that helps boost red. Now, anyone who knows me knows that I avoid even deep conditioners like the plague, so it comes as a shock that I actually LOVE the Pureology Reviving Red Shamp’Oil. It doesn’t weigh my hair down at all and when I used it with the Reviving Red Conditioner, my hair even air-dried into perfect waves!

In addition to Jaljala oil, the shampoo and condtioner contain lycopene extract to help prevent color bleeding and fading, and the Oleo Antifade Complex, a blend of sunflower oil to restore hair’s natural lipid layer and sunflower seed extract to protect hair from free radicals.

o maintain red hair pureology

The hero of the line is the Reviving Red Reflect Enhancer, which comes in red or copper. It’s essentially a once a week gloss that you leave on for five minutes in the shower to add back those red or copper tones in between salon visits. I’m always a little nervous about color-deposit products, but this one added just the right amount of shine and boost of color to my red locks. I opted for the copper, since I’m wearing my hair lighter these days.

The Pureology Reviving Red System is available at salons nationwide. Check out for more info and buying info.

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