Get the Look: Lancôme at The Row Debut

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Mary-Kate and Ashley Olsen debuted their new collection, The Row this week. Lancôme’s creative director for makeup Aaron De Mey was responsible for the look that “focused on strong, defined brows and a dewy complexion.” We’re happy to see some eyebrows on the models who have otherwise been bleaching them away or covering them up with powder. We saw a similar look at Halston by MAC but it was more matte, more structured and there were no brows.
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Here’s how Aaron did it:
To prep, Aaron used Lancôme Eau Fraiche Douceur Micellar Cleansing Water and followed it with Lancôme Genifique Youth Activating Concentrate massaged generously into the skin; this duo gave each model a luminous complexion. Lancôme Le Crayon Poudre filled and defined the brows—a focal point of this look. To finish, Aaron dabbed Lancôme Effeacernes Concealer on the lips, a trick that removed the natural lip color and kept the focus squarely on the brows.

Mary-Kate and Ashley chose a deep wine colored polish –Lancôme Le Vernis in Untamed Plum – for the toes to complement the made-for-the-show Louboutin sandals, but kept the fingernails clean and shiny with a coat of clear nail polish.

THE LOOK
Strong brows
Glowing complexion
Nude lips

PRODUCTS USED
Lancôme Eau Fraiche Douceur Micellar Cleansing Water
Lancôme Genifique Youth Activating Concentrate
Lancôme Le Crayon Poudre
Lancôme Effeacernes Concealer (applied to the lips)
Lancôme Le Vernis in Untamed Plum (available exclusively at lancome-usa.com)

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