Even with the best of intentions, recycling can be confusing. Can that pizza box be recycled? Shampoo bottle? Eye shadow compact? (Yes, yes and probably not.) Recycle Across America (RAA) aims to help simplify the recycling process with clearly marked labels and, this spring, Kiehl’s is helping them spread the word and with a donation.
For every Kiehl’s Limited Edition Rare Earth Deep Pore Cleansing Masque sold, 100 percent of the net proceeds are donated to RAA. Continuing in tradition, Kiehl’s asked four socially conscious influencers to design the labels. This year’s participants are Florence Welch, Mark Ruffalo, Rosario Dawson and Spike Lee.
Kiehl’s also launched its own Recycle and Be Rewarded program. To encourage recycling, for every third bottle you recycle, you’ll receive a complimentary tube of Lip Balm #1 and it goes up from there.