Remember when you were a kid and you would ask your mom why there was a Mother’s Day and a Father’s Day, but not a Kids’ Day? And she would inevitably reply that, “Everyday is Kids’ Day”? We now realize Mom was being facetious, but we’re not, when we say that’s how we feel about Earth Day. Our world is a beautiful, irreplaceable resource that we deserves respect 365 days a year. And with these new programs and products, it’s easier than ever.
When we met Dan Brestle, president of Estée Lauder North America last fall, we asked him about the company’s commitment towards greater eco-consciousness. He told us that it was important to Lauder and that individual brands were making strides. He wasn’t kidding. Estée Lauder brand Origins recently announced they are accepting used cosmetics for recycling, including compacts, mascara wands and lipstick tubes for recycling, regardless of the brand. In exchange, you’ll get a sample of an Origins product. While you’re at the Origins counter, we suggest you pick up A Perfect World Moisturizer. This moisturizer is one of our long time faves and for every jar sold through the rest of April, Origins will plant a tree as part of the Global ReLeaf program.
Kiehl’s is another brand with longstanding environmental roots. Starting today, Kiehl’s is donating 100% of its net proceeds from the sale of Restorative Argan Body Lotion to the Waterkeeper Alliance, a non-profit dedicated to keeping the world’s oceans, rivers and lakes free of pollution. The bottle may look a little different that you’re used to: Kiehl’s had Adrian Grenier, Erykah Badu, Kelly Slater, and a team of students from Parsons The New School for Design each designed a label. Also starting today and running through Friday, Kiehl’s is auctioning off items, including an Adrian Grenier Autographed Season 4 – Entourage DVD Set on Kiehl’s Gives Back.
Environmentally-conscious fashion brand Loomstate is launching a lower-priced line at Target for a limited time. This owl T-shirt says it all!
We’re also fans of Physician’s Formula Organic Wear the first cosmetics line to receive the Eco-Cert seal. The products are paraben and synthetic-preservative free and come in packaging that uses 93% less plastic than traditional cosmetics.
Hotels have been paying attention to the eco-trend for a few years now. The NYPost has a handy checklist to see how green your home away from home is. Want to know what our favorite eco-friendly hotel is (shown above)?